Imposing a Narrative: Political Agendas in Film Essay

Writers all face the same sensitive situation when beginning to compose a story, to create a narrative which accurately reflects the appropriate political commentary. Journalists often claim to be apolitical and purely objective, however, the fact of the matter is that the best a journalist can do is to aim to be as nonbiased and formal as possible in their political assertions. Other writers have it easier in that they are able to perhaps lean a bit further into one political direction over another, to make a story more personal and informal. For example, Michael Moore’s recent film Sicko places focus on the health care system as being in need of reform, utilizing obviously pro-Democratic rhetoric (2007). Moore calls attention to the socialist ideals in Europe which have strengthened the health care system in ways such as reducing costs to patients and increasing quality of life, in comparison to the United States. Some screenplay writers are confident in their aim to politicize certain issues, to use their artistic talent to call attention to social problems. See more: how to start a personal narrative essay examples Nora Ephron claims that â€Å"for something to matter it must be political†, asserting the point of view that it is vital for writers to impose a narrative on the audience in an effort to open minds to political perspectives (1992, 453). In incorporating the objective truth of events into films, it is essential to add enough personal and political opinion to be able to create a story which is full of touching meaning and excitement rather than purely disjointed factual analysis. Purpose of Screenwriter Ephron claims that imposing a narrative about an actual event or true life story is the writer’s â€Å"version of what†¦ happened† (1992, 454). This version of reality necessitates some elements of fiction, in that there is rarely a time when any writer knows the exact sequence of events in detail. The best that a writer can do, the responsibility of a writer, is to fill in the gaps with educated, plausible, exciting, and political guesses as to what may have occurred. When researching events, even events which may have just happened the day before, the writer is often faced with â€Å"historical fact and ongoing myth† (Ephron, 1992, 454). It is the responsibility of the talented and politically minded writer to supplement what is known with what is unknown, in order to weave a fuller fabric through storytelling. In screenwriting, the writer is concerned with taking what is known to be objective fact and interspersing these facts with creative images and ideas, so that the writer is able to tell a story which has a political agenda and imposes a certain narrative on the audience. Although many journalists disagree with the artistic elements of screenwriting, in which known facts are supplemented with interesting guesses and thought provoking speculations, there is simply no other way to produce an effective film without the influencing element of subjective narration. It would be impossible to create a movie about the life of Marilyn Monroe without adding some devised elements of pure fiction to what is actually known to be factual information about her life. Without the fiction, the facts would stand alone, hanging there as spots of time. No one person knows exactly the thoughts and activities of any other person, so if one person wants to create a film about the life of another person, is it essential to be able to inject the story of what actually occurred with what may have occurred. In this way, the story becomes full, interesting, and rich. The writer is able to contribute something of oneself into the final product. In this way, the completed film becomes a personal and meaningful sequence of events, some events being factual, and some events being fictional. In any case, one can rest assured that writers take time and energy necessary to infuse their documentary screenplays with colorful characters and powerful emotion, so that audience members are able to be moved and swayed in accordance with the intention of the creative process. Narrative in Film When considering the purpose of storytelling in film, particularly when the film is based upon the true story of a person’s life, it is important to be able to appreciate the ways in which facts are coupled with fiction in the effort to produce scenes and characters which come to life for the audience. This liveliness is often romantic, dramatic, political, yet is vital for the richness of the tale and the ability of the writer to devote oneself to the story on a personal and passionate level. One particularly moving film is A Beautiful Mind, based on the life of John Forbes Nash, Jr. , Nobel Laureate in Economics (Howard, 2001). Nash developed a highly respected theory of economics which is referred to as the Nash Equilibrium, which basically states that the motives of the individual and the motives of the group are correlated, in support of cooperative decision making. Nash was also known to have been diagnosed with paranoid schizophrenia, a fact acknowledged in the film. However, the bar scene where Nash unsuccessfully tries to strike up conversations with women and admits to his pals that he is â€Å"better with numbers than with people† is a fictional story devised by the screenwriter. It is personal situations such as this, the drawing together of Nash’s tremendous genius and social insecurity into a college bar excursion with his buddies, which aim to personalize and politicize the story of a person’s life. It is up to the audience to determine whether or not they believe Nash tried to pick up on women and failed, if his insecurity was the result of a mental illness or of experiencing the assault of human society, if he was simply shyer and less aggressive than other men, if he was learning something about economics when faced with this social situation. The possibilities are endless. In creating this personal interlude into what could have been a plausible occurrence in Nash’s life, the writer brings the audience into a fabricated yet intimate scene of what could have contributed to the experience of what it meant to be Nash. Conclusion In addressing the truth of the world through the medium of film, it is essential for writers to be aware that their documentaries necessarily must be empowered by bridging cultural divides and inspiring hope in overcoming political turmoil. It is essential that writing expose the harsh realities of a volatile world, educate and motivate people, and utilize entertainment through modes of humor and drama (Barnard, 2007). In films such as A Beautiful Mind, the lives of the characters become intimate appraisals of the human soul, and audience members reflect upon their own personal experiences and judgments as a result of this delving into the story of another person’s life. Political events in films, such as suggesting that psychiatric medication was not helpful to Nash, have a reverberating effect on the entire society and force people to make personal conclusions about what is right and wrong in the world. Although it is not the job of a screenwriter to misconstrue the facts, it is certainly the job of a writer to decorate the story with intimate yet fictional events, to make certain that the audience is absorbed in the entertainment of the imposed narrative, and to take the meaning of the story in just enough of a political direction to inspire people to think about their world a little bit differently than they may have done before.

A Tragic Story Of Jerry Cruncher English Literature Essay

Jerry Cruncher is a Victorian joker in a tragic narrative. Transitioning from Jerry Cruncher ‘s amusing life to Lucie Manette ‘s tragic life creates a hearty balance go forthing the reader desiring more from each scene. His lower category dark wit contrasts the visible radiation and aired tone of the blue bloods established by Charles Dickens, the writer of â€Å" A Tale of Two Cities † . With such a sad narrative, Dickens uses Jerry Cruncher sparsely and efficaciously to supply amusing alleviation, dark comedy, and societal sarcasm to interrupt the melodrama and do the reader laugh merely plenty before immersing back into the love, decease, and unhappiness. The character Jerry Cruncher refers to himself as an honorable shopkeeper, an dry statement made by a adult male whose trade is sedate robbing. He describes this occupation as, â€Å" Goin ‘ fishing † , which is a lampoon of the chief subject, Resurrection ( Dickens chapter 20 ) . Many characters go through a Resurrection throughout the novel and it ‘s merely suiting for Jerry Cruncher ‘s â€Å" Resurrection † to be delving up organic structures. This amusing alleviation shows how Dickens is a maestro of balance. Sydney Carton, whose Resurrection is the most of import, is balanced by the amusing Resurrection of Jerry Cruncher. Ironically, it is because of this occupation that Sydney Carton can blackjack Solomon. Since Jerry dug up Roger Cly ‘s grave and did n't happen anything but stones, Sydney uses this as purchase ( the chapter with the rubric named about cards or whatever ) . This amusing state of affairs, and Jerry Cruncher surprisingly assisting non aching the state of affairs, non merely continues the subject of Resurrection, in a alone Jerry Cruncher-esque manner, but besides provides amusing alleviation to an otherwise serious secret plan turn. His idiom besides provides amusing alleviation. The chief characters speak in a prosaic, consider tone while Jerry speaks in a haphazard, random tone. The words he uses to depict serious things puts the reader at easiness. He describes sedate robbing as fishing, he describes praying as flopping, and he uses a â€Å" tungsten † for the missive â€Å" V † . These small things, Dickens is a great maestro of inside informations, assist equilibrate out the heavy dramatic subdivisions. Not merely is Jerry ‘s idiom good story, but the fact that Jerry negotiations to himself throughout the novel is every bit good. The ground he talks to himself is n't explained in the novel but it is still a genius word picture and continues Jerry ‘s hallmark amusing alleviation in serious state of affairss. Many of the funniest minutes of the novel are the conversations Jerry has with himself. Dickens uses Jerry Cruncher for dark comedy excessively. Jerry beats his married woman against the wall because she is praying, or â€Å" flopping † as Jerry calls it, for him ( Dickens chapter 14 ) . This kind of comedy can be misunderstood but Dickens ‘s usage, merely plenty, makes for more comedy in the state of affairs instead than the dark. He complains that she is praying for him and admonishes her for her aid, but the Crunchers are a lower category household and do necessitate aid to better supply for themselves. It ‘s a paradox ; Jerry wants to be good off but does n't take the aid that he needs. In the very terminal of the novel, Jerry repents about his incorrect behaviors. He pledges to be a sedate digger non a robber, and pledges to let his married woman to pray for him ( dickens terminal of book find it ) . This alteration is the concluding amusing alleviation. The realisation was expected but ne'er envisioned, for, Jerry, seemed to be the character that would n't alter in the book. Dickens, nevertheless, used this alteration to be the concluding comedy to supplement the terminal of Sydney Carton. Jerry Cruncher is a better and funnier character by altering into a sympathetic and normal individual. Wife crushing usually is n't amusing, but in the context of the state of affairs, Dickens manages it good. Jerry ‘s married woman is seeking to assist her hubby and her kid by turning to faith. He tells her to halt praying for him and that he does n't necessitate faith. After he fails at happening a organic structure to delve up, he beats her. Jerry Cruncher crushing his despairing married woman, merely seeking to assist, could be highly violative, but in the custodies of Dickens, is dark comedy at its best. With books like â€Å" Oliver Twist † and â€Å" Great Expectations † , Dickens masterfully satirizes the lower category and â€Å" A Tale of Two Cities † is no exclusion. Social sarcasm is a strength of Charles Dickens and by utilizing Jerry Cruncher ‘s character, he satirizes the lower category of London. The narratives go back and Forth between the Manettes, a rich, blue household and the Crunchers, a lower category household. The blunt contrast keeps the narrative alive and reviewing non leting the reader ‘s attending to roll. The Manettes day-to-day life, house conditions, and interaction are warm and ask foring. Lucie and Dr. Manette ne'er argue and ever talk to each other in a loving manner. And when Charles Darnay is added, Lucie ‘s and Charles ‘ conversations are every bit as loving. But with the Crunchers, their place is nil like the Manettes and every word uttered from Jerry is condescending towards his married woman. He beats h er with a shoe, with his fist ; with virtually anything and despite all of this, his boy still wants to be merely like him ; an sarcasm that Dickens uses often. The attitude Jerry has, ne'er accepting aid, in changeless denial of his illegal occupation, and maltreating his married woman, will be cyclical. Until person stairss in and rights all of Jerry ‘s wrongs, something his married woman would make if she could acquire a word in, small Cruncher will be an exact transcript of Jerry. Dickens even explicates this in his usual witty sarcasm in Chapter whatever look it up ( Dickens etc ) . This dry rhythm was directed towards the hapless. His societal commentary was to carry the hapless to assist themselves and utilize their milieus, the people they knew, and even faith to actuate and animate them to achieve a better life or at least create a better life for their kids. Jerry ‘s composite, a mastermind failing Dickens gives him, allows Jerry to do his ain Resurrection at the terminal of a book giving a sweet satisfaction to the reader. The many utilizations Jerry is used for is amazing. Jerry acts as a ironist, being a typical hapless male ne'er accepting anyone ‘s aid, a comedian supplying amusing alleviation, and a counter weight to set to the heavy melodramatic plot line of love, decease, and Resurrection. By utilizing Jerry as interruption point, the reader is able to recover their emotions lost in the old chapter. One would believe that Jerry Cruncher, with his many utilizations, would resemble more of a chief character than a minor character. Merely the glare of a great author, like Dickens, can film over the boundaries of the chief and minor characters making stimulating and every bit competent minor characters able to transport their weight, and sometimes even more so, than major characters. The manner Dickens is able to satirise so many state of affairss with utilizing merely one character is singular and shows why Dickens is considered to some as the greatest novelist in the English linguistic commu nication. With Jerry Cruncher going a dynamic character in the terminal, his character transcends minor character and becomes an in between, a in-between character. His amusing alleviation breaks the reader from the weightiness of play and allows the reader to be entertained and laugh merely long plenty before Dickens goes right back into the action. The upper category, the Manettes, provide the calamity, while the lower category, the Crunchers, provide the comedy. Jerry Cruncher was non merely a amusing character, but helped Dickens alter the universe by being Dickens ‘s whipping boy to the hapless. Social sarcasm amusing alleviation dark comedy, Amusing alleviation, delving Gravess etc, Dark comedy- married woman whipping, flopping, Social satire- the lower category, the difference the contrast of the upper category, lower category are treated less but their attitudes do n't let them to be helped, his boy wants to copy him etc,

Writing Bad News Messages Essay Example | Topics and Well Written Essays - 250 words

Writing Bad News Messages - Essay Example The problem is of the present incapacity of Quality Constructions as almost all of the work force is engaged in the ongoing projects. The organization is currently dealing with several pipeline projects and it is not in a position to participate in any new nonprofit projects. What I can assure is that our organization can definitely accommodate such programs like yours in the future. It is just the matter of time as we will be able to engage in such collaborative projects. It is our company’s policy that we do not take on additional projects until and unless our current projects are in their conclusion phase. We do what we can do right and for that reason I would suggest you to wait for some time, until our organization is well prepared to acquire Collaborative Peace. I will write to you shortly to inform you of our teams’ availability. I would like to reiterate my gratitude for your interest to work with us on the project. I assure that I will be working on Collaborative Peace to get it partnered to Quality Construction

Theorists Choice between Prioritism and Sufficientarism Essay

Theorists Choice between Prioritism and Sufficientarism - Essay Example There is also the aspect of taking positions that are quite inadequate. It is important that clear distinctions be carried out as these will greatly help to have an apparent view on the whole issue or topic. Sen is very firm about normative and substantive claims. There is however the avoiding of the entire commitment to the justice theory. Considering the theories, there is expression of scepticism on the issue of proritism. There needs to be a choice between prioritism and sufficientarism because this will greatly help erase ambiguities that exist among theorists. (Roemer, 1996) There are views that actually emerge as criticisms to other theorist. Looking at theorists work there needs to be a choice between sufficientarism and prioritism because there needs to be some measure of one's condition which is relevant to the entire allocation of alterable aspects. This is in line with the theorist of justice. This is because an issue like justice requires equality. In this case when a choice is made then one can easily determine whether there are unequal or equal conditions in a circumstance. The reason as to why theorists need to choose between prioritism and sufficientarism is because these two aspects are always in conflict. Among theorists there is great formulation of sufficientarism as a claim of identity. On the other hand, this aspect is not seen as a claim virtue. Theorists also need to choose between sufficientarism and prioritism because research reveals that the theorists' work of primitivisms or non reductive sifficientarism is quite incompatible with various aspects of prioritism. In case there are any aspects of sufficientarism in the theorists' work, then the entire sensorial seems to be the exact opposite of prioritism. There has always been a wonder on the issue of prioritism differing with the sufficientarism concept. According to the sufficientarism view, there is the holding on various sets of physical facts that normally determine an individuals experimental properties which in most cases are very separate from other facts that are quite non experimental in nature. Looking at restricted prioritism there is a clear denial of these claims. (Roemer, 1996) When there is actually restricted prioritism amongst theorists there is a strong implication of desires, beliefs and other requirements that actually have the whole potential of having many of the properties that are quite experimental in nature. There is normally the argument with the entire compatibility of reductive sufficientarism and also the issues of prioitism. There is normally a wonder as to whether there are experiential properties that make theorists lie in between the two aspects of sufficientarism and prioritism. According to various scholars the form of sufficientarism in which one person desires and believes in is greatly characterized or rather determined by various relations that exist between internal states that are physical and also external states. When theorists fail to choose between the two aspects of prioritism and sufficientarism, then there automatically arise the issues of interpretation and constraints. One of the major constraints that arise when theorists fail to choose between one of the two aspects, that is prioritism and sufficientarism is that there is bound to be the constraint of interpretation in desires, beliefs and the rationalization concerning the various theories. This is in line with

Research Paper -Internet Essay Example | Topics and Well Written Essays - 2250 words

Research Paper -Internet - Essay Example The introduction as well as the implementation of the medium of internet not only have changed the daily lives of the people or the users but also have led towards the advancements of their profession as well as private lives by a significant level. The significance of internet can be better understood by taking into concern its broad usage in different segments that include education, business, and entertainment among others. In this similar context, it has been viewed that the medium of the internet has imposed considerable impact upon the education sector. In relation to the education segment, the internet is extensively utilized by the students for the purpose of collecting valuable information in relation to different subject matters. Moreover, the teachers also use the medium of the internet in order to develop their understandings and most importantly to raise their skills to a greater extent. Apart from the teachers as well as the students relating to education segment, the b usiness professionals along with the other professionals such as the lawyers and the doctors among others also use internet with the intention of acquiring valuable information that would ultimately aid in developing their skills or competencies. With regard to the business segment, most of the organizations intend to introduce and develop their respective online channels or websites in order to raise their productivity, augment customer level and accomplish superior competitive position over their chief business market competitors. In relation to entertainment segment, it has been observed that the medium of internet has served the users or the general public in

Week-long Thematic Unit Research Paper Example | Topics and Well Written Essays - 2500 words

Week-long Thematic Unit - Research Paper Example This unit is to enlighten English Language Learners on pumpkins through books, exploring pumpkins, as well as school field trips. The learners will begin by going through a manuscript on the life cycle of a pumpkin along with filling out a KWL chart on each and every thing they know concerning pumpkins (Harada, & Yoshina, 2003). Then, the class will discuss vocabulary, as well as what words they need to know when explaining and making maps. During the course, they will be informed that they are going to go on a field trip to Bonny Brook farmhouse. Prior to the trip, they need to sketch a map or plot of finding the best likely way to arrive at the pumpkin patch so as to find their pumpkins (Baker, Cooley & Pingel, 2002). Then, after they collect their pumpkins and the class gets back to school, they will inspect the pumpkins through estimating and measuring aspects of the pumpkin. After that the class will read an informational manuscript about pumpkins. To conclude the pumpkin course as a class, we will compose a picture book, which characterizes the pumpkins and each and every thing they learned about pumpkins. This "Pumpkin Science" plan will lesson gives students who learn English as a Second Language a background of how to grow plants. It also grants them a practice in predicting and estimating outcomes. Component Sections of this Thematic Unit 1. Subject. The paper will select an appropriate subject that reflects on text topics, student experiences, interests, problems or issues. 2. Grade Level Correctness 3. Focal Point. Here students will be asked to develop a one-sentence focus statement, which summarizes the intent and direction of the unit. 4. Objectives. This section will identify three or four aims the educator wishes the students would understand by the end of the unit (Max, 1997). These can be limited to county or state competencies and objectives. 5. Resources and Materials. It is beneficial to establish all the crucial resources and materials af ter the unit has been developed. The way, the educator will avoid limiting him/herself to a few recognizable items. a) Printed Resources. pamphlets, newspapers, notices, junk mail, travel guides, journals, letters, diaries, maps, brochures, advertisements, flyers, dictionaries, encyclopedias, magazines, professional journals, booklets. b) Computer along with CD-ROM Materials. Reference works, educational software, simulations and educational games associated with curriculum, and CD-ROM variations of writing. c) Internet Resources. d) Visual/Audio Resources. Videos, filmstrips, films, movies, overhead transparencies or slide programs. Audio tapes, records, tapes and books, and CD’s. e) Community Resources: 1. Motivational speakers 2. School field trips f) Instructional Television Resources: 1. Cable 2. ETV g) Literature Resources: 1. poetry 2. Non-fiction 3. Fiction 6. General Activities. This section will establish activities that the educator wishes to use all through the un it. For a majority of the unit, these activities will be mixed, incorporating the range of curricular fields, as well as reflecting elements of a literature-related program. 7. Discussion Questions. This section of the lesson will include an array of open-ended questions, which help students mull over the topic in a divergent and varied manner. 8. Literature Selections. See Resources and Materials above. This section will select books associated with the topic of each thematic unit. For literature selection, the lesson plan will develop a pre-reading activity, a range of cross-curricular education activities, and

INTRODUCTION TO CIVILIZATION-unit 4, question #3 Essay

INTRODUCTION TO CIVILIZATION-unit 4, question #3 - Essay Example The biggest similarity between the tool-kits of the farmer and hunter-gatherer groups were the materials that they tools were made from. According to Howard Spodek, author of the book entitled The Worlds History, tools were generally made of materials such as stone, wood, and bone(Spodek, 2006). Additionally, both hunter-gatherer and farming civilizations had tools for cutting and scraping specifically as these tools were necessary for every day life, according to Spodek(Spodek, 2006). Lastly, hunter-gatherer and farming communities utilized similar tools for their pottery, which was a big part of their lives in terms of its cultural implications, and its daily usability as storage for food, water, and other supplies(Spodek, 2006). For the most part, however, the tool-kits between these two groups differed greatly. The hunter-gatherer society had tools that were geared toward hunting, fishing, and collecting. Spears, knives, harpoons, and baskets were the primary tools utilized by this type of society(Spodek, 2006). Farming civilizations, on the other hand, had tool-kits which were much more complex because they had much more variety in terms of their daily tasks. Instead of just creating shelter and finding food, farming communities were â€Å"domesticating animals†¦cultivating crops† and also developing culture in the form of â€Å"pottery and weaving and jewelry†(Spodek, 2006). According to Spodek, farming villages had tools such as â€Å"blades, knives, sickles, arrows, daggers†¦mortars and pestles†¦and rudimentary plows and hoes(Spodek, 2006). This toolkit would be considered much more advanced than the hunter-gatherer tool-kits. Hunter-gatherer and farming societies contributed greatly to the success of humanity. Both groups had different goals and different experiences, which influenced the tools they needed on a daily basis. Due to the fact that hunter-gatherer communities began to

History philosophy of dance Essay Example | Topics and Well Written Essays - 1250 words

History philosophy of dance - Essay Example They shared talents of these two dancers (and their respective dances) cannot and should not be understood to denote that they are somehow one and the same. It is the hope of this author the following analysis will be useful in helping to delineate the key differentials that existed between these two men as well as pointing to the similarities that bound them and helps individuals even to this day to define the era of jazz dance and musical incorporation into the Hollywood film of the 1940s and 1950s. For purposes of comparison, Bob Foss’ â€Å"All that Jazz† and Gene Kelley’s â€Å"1969 Dance Medley† will be considered and compared. At first glance, it may appear as if the dances of Gene Kelly and Robert Foss are somehow one and the same. Gene Kelly, born in 1912, reached the height of his popularity in the 1940s and 50s. Comparatively, born in 1927, a full 15 years later, Foss also began to reach the height of his popularity in the late 1940s and early 1950s. Comparatively, both of these men represented jazz dancers that were, at their time, indicative of the very best that Hollywood had to offer. Both Gene Kelly and Robert Foss were not only dancers but also singers. However, even though the aforementioned similarities lady enough to convince a rather uninformed individual that these two dancers/stars were one in the same, the fact of the matter is that as their careers progress and a further indication of their contribution to their individual dancing style is evidenced, key differentials with regards to the way in which these dancers/singers/choreographers can be understood and appreciated comes to be seen. Interestingly, even though dissimilarities between the styles exist, a level of heavy experimentation is evidenced in both of these respective dances; indicative of the 1960’s and 70’s – a period in time in which the

Evaluation of the Long-term Strategy of Starbucks Company in China Essay

Evaluation of the Long-term Strategy of Starbucks Company in China - Essay Example This essay delivers critical assessment of the plans of Starbucks company to strengthen its China operations with the help of the PESTEL analysis utilization. Globalisation of production and investment in recent years has led to a situation where long-term capital inflows from advanced economies to developing economies is taking place at a rapid pace. No doubt this has contributed immensely to the economic growth and development of these nations. In this process while on the one hand global knowledge is being used locally, at the same time local societies too are moving towards a knowledge society with an increased level of locally produced knowledge. It is still widely believed about the developing world that most of the knowledge and the transition societies are produced outside the region. The later half of the 20th Century saw dramatic growth in industrial production and in the mass consumption in developing nations. The Starbucks company was found in 1971 in Seattle’s Pike Place Market today it has its presence in 36 countries outside United States. It is offering more than 30 blends and single origin coffees, hand-crafted espresso and blended beverages. Company’s mission statement says, â€Å"Establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while we grow.† Having established itself as the world’ leading brand, the company now wants to strengthen its market in China, a big consumer market, the land of billions and vast opportunities. ... Growth of industrial output in countries like China and India during this period was robust and to some extent the process of catching-up also began in the technological field (Linsu Kim, 1997). The process is thus called "imitation to innovation" approach. Well Starbucks, the coffee can only be enjoyed in the cool company of a friend, while relaxing after a days' work, or while preparing oneself for the day full of assignments. It's not like any other product or service, which we can order on its e-business website. But nonetheless, the company has an attractive presence on the net with http://www.starbucks.com/ which informs the coffee lovers about the varieties and processes available with Starbucks. The website basically has the following sections; Our Coffees: This section tells about the range of Starbucks coffees and company's expertise on the subject. With a details menu of its varieties available in Latin America, Africa, Arabia, Asia and some multi regional blends, the site encourages the visitor to at least have a look at it in any one of its locations. Our Stores: This tab spills the beans about different locations where the patrons of coffee can have a go at it. Starbucks Card: The Company also issues 'Starbucks card' to its customers, which serves as a means of rewarding the loyal customer. This is a co-branded card with Visa and calls on the consumers to earn more and more Starbucks "Duetto Dollars" with every Visa purchase through this card. At Home: Here the site gives us information about how we can enjoy Starbucks at home with little help from our nearby store. For Business: This section calls for business opportunities with other corporate clients and how one can open a Starbucks coffee outlet with the

Creativity and Innovation in Business Coursework - 1

Creativity and Innovation in Business - Coursework Example This paper tells that the importance of creativity and innovation has also been fueled by exposure to technology and education (Singh, 2008). Through this, business administrators and innovators have a wider canvass from which to explore their theories and ideas. This paper aims to explore the creative and innovative elements that could be put in place for a statistics firm in the health domain.  Creativity refers to the phenomenon of pushing the mind to its greatest potentials in order to develop new ideas. Innovation, on the other hand, refers to the actual introduction and enhancement of change through previously unexploited ideas. Notably, while one may be creative they may not necessarily be innovative. Creativity is not measurable because it is subjective – it is impossible to determine where exactly an individual’s creative aspect reach as it is not visible. Innovation is measurable because it is visible – the changes that one effect can be seen in the s ystem upon which they work. In summation, creativity is centered on conceptualization – the creation of concepts upon which a system could become more effective and outstanding (Anheir, 2010). Innovation is centered on the action – it allows one to act upon the concepts they have developed in a manner that is visible and definitive to all the stakeholders involved.  Tanner Inc is an organization that deals with statistics and record keeping for the health sector. The problem in this regard is that there appears to be a miscommunication and misunderstanding between the patients and the staff of Mt. Olive hospital. The patients, for the most part, are illiterate and therefore are unable to understand and keep track of their medical records. The staffs, owing to a large number of patients they have to deal with, frequently overlook certain aspects of patients’ health that eventually become detrimental.

Henry VIII Essay Example for Free

Henry VIII Essay 1. Did Henry VIII have the right to manage his marriages to his own advantage? In my opinion, I do not think so.   While it is understandable he needed a son to succeed him and to continue the Tudor name, he did not have the right manage his marriages for the sake of political expediency.   It is also revealed in studies made on the history of the Tudors is that Henry VIII was notoriously licentious.   His authority as king did not give him the right to change the rules. At the time, England was Catholic and it turned to Rome for moral guidance and when Henry did not get annulment, he changed policy and subordinated the church of England under him and his successors and this was all because he could not have a son.   Furthermore, he executed two of his wives and ironically, one of them, Anne Boleyn, produced his eventual successor, his daughter who would become Elizabeth I, one of England’s greatest monarchs. 2. Should a royal figure be held to a different moral code than his spouse and subjects? Why or why not? No.   Monarchs, regardless of their title, are still human.   Their title and privileges do not make them infallible.   They are also human and therefore prone to error.   They should not hide behind their authority to justify their wrongdoings as what most of them did in history.   They have to answer to someone and unfortunately, they cannot use God.   This is the reason why the philosophers of the Enlightenment eschewed the Divine Right theory when they saw it being abused. If monarchs believed they were ordained by God, how come their people hate them? If monarchs are considered beyond reproach, one needs to wonder why Louis XI was overthrown during the French Revolution or Charles I of England and Tsar Nicholas II of Russia were executed.   These examples demonstrate that the Divine Right is passà © and the reason why some monarchies cease to exist. Those that do exist are prudent enough to relinquish most of their power when they senses the changing times.

Destination Trends And Future Predictions

Destination Trends And Future Predictions Tourism takes place in the environment, which is made up of both human and natural features. The human environment comprises economic, social and cultural factors and processes. The natural environment is made up of plants and animals in their habitat. It is possible to make a distinction between the human environment and the natural environment and this is particularly useful when discussing the impacts of tourism. However, it is important to note that, in a real setting, the human environment and the natural environment are interwoven and human activity is both affected by and has effects on the natural environment. The main tourist destinations and generators of the world in terms of visitor numbers and income generation International travel, prior to the 1960s, was still largely the preserve of a wealthy minority who had the time as well as money to afford long distance sea or air travel. Major changes in the second half of the twentieth century led to the rapid and massive growth of the phenomenon known as modern tourism. For example, these changes contributed to the Pacific Region/South East Asia becoming the fastest growing area for international tourism in the last 30 years. In 1975, South East Asia and the Pacific Region accounted for only 4 percent of international tourist arrivals, but by 1995 the share of world arrivals had increased to almost 15 percent (Pearce, 1995) and by 2006 to 20 percent (WTO, 2007). It should be noted that this change has occurred at a time when tourist numbers were growing globally. Determination of tourism destination trends and future trends Not only have peoples motivations and expectations of holidays changed, but geography plays a major part. Where tourism experiences can be obtained is itself subject to variations in demand and, hence, supply. For instance, in the 1970s it was not sufficient just to get a suntan, but where one got it was vital (Prosser, 1994). In the early 1960s, in Britain getting a suntan in Brighton or Blackpool was sufficient, by the early 1970s to achieve the desired status the tan had to be brought back to Britain from Benidorm and by the 1980s it had to have been obtained in Belize. In Australia, Bondi Beach would have been good enough for most sun-seekers in the 1970s, but, by the 1980s, to really enhance ones status it was necessary to get the tan in Bali! However, the reference to Bali emphasizes the unpredictability of tourism. Visitor numbers and receipts of tourism destinations The increase in the share of international tourist arrivals in the Pacific Region, therefore, indicates a very significant increase in actual tourists between 1975 and 2006. There were approximately 78 million visitor arrivals in the Pacific Region/South East Asia in 1995 (Pearce, 1995). This compares with approximately 100 million in the combined area of North and South America and 305 million in Europe in 1995 (Pearce, 1995). With approximately 55 percent of international arrivals, Europe remained, in the early part of the twenty-first century, the single most important region for international travel arrivals (WTO, 2007). In fact, Europe had five countries in the top ten tourism destinations in 2006. France, Spain, Italy, the United Kingdom and Germany, with France and Spains combined totals accounting for 14 per cent of total international arrivals (WTO, 2007). Demonstration of creative thinking for tourism In the last 15 years or so of the twentieth century, changing attitudes also contributed to a re-evaluation of the nature of the tourist experience. Accompanying the growing realization that tourism takes place in finite geographical space, was the notion that it consumes environmental resources (McKercher, 1993). Increasingly, tourists became concerned about the effects their activities were having on the environment (Fennell, 1999). This led to the growth of what some consider as more environment-friendly forms of tourism, such as ecotourism (Wearing and Neil, 1999). Additionally, some tourists sought experiences that would give them more contact with the population in the destination region and potentially contribute more to the local economy. 2.1. Cultural, social and physical features of tourist destinations It has indicated that although tourism impacts tend to be multi-faceted, it is conventional to subdivide them under the following headings: economic, socio-cultural and environmental. It is also conventional to present tourism impacts as either positive or negative. This assignment has indicated that such categorization depends upon the value position of the observer. As impacts tend to be multi-faceted, often having a combination of economic, social and environmental dimensions, it may be not that straightforward to classify impacts at one particular tourism destination under the heading of either solely positive or negative. It is quite likely that there is a combination of impacts of tourism in relation to a destination and some of these impacts may be viewed as positive, while others are seen as negative. All factors discussed there are important in relation to socio-cultural impacts. Clearly, a key influence is who is involved and the activities engaged in will be significant. O f particular importance, in relation to socio-cultural impacts of tourism, is the nature of both visitors and host populations. 2.2. Comparison of the features of top contrasting tourist destinations In addition to this data, is the projection that jobs in tourism are likely to increase steadily during the early part of this century, unlike jobs in other economic sectors. These macro-level figures, however, hide the unbalanced nature of global tourism. One continent alone, South East Asia, was the single most important tourist destination with over half of all international visitor arrivals in the early part of the twenty-first century and most international arrivals of tourists in Asia were visits from the European countries. 2.3. Comparison and contrast between the features of one developing and one leading tourist destination However, the public sector in many developed countries has what may appear at face value to be contradictory roles. Governments may not only attempt to regulate tourism, but they also have a role in marketing tourism (Mason and Mowforth, 1995; Seaton and Bennett, 1996). Marketing is usually associated with promoting tourism, hence not controlling or regulating it. However, there are examples when marketing is used as a controlling measure. Such an example is that employed by the government agency, English Heritage and the NGO and the National Trust of England. These organizations work together in the marketing and management of two prehistoric sites in England. Stonehenge is the most visited prehistoric stone circle site in the United Kingdom 2.4. Identification of cultural, social and physical features One of the more significant socio-cultural impacts of tourism is referred to as the demonstration effect. This depends on there being visible differences between tourists and hosts. Such a situation arises in many developing countries. In the demonstration effect, it is theorized, that simply observing to action adopted by an agency, such as a government body. Public policy is, therefore, what governments decide to do or not to do (Dye, 1992). However, it is important to note that planning is not just a process conducted by the government. Private sector organizations, (in tourism this would include, for example, tour operators and airlines), prepare careful plans and usually have a number of policies through which they operation these plans. 3.1. Evaluation of the appeal of a current leading tourist destination Some of the more beneficial impacts of tourism on society include the following: the creation of employment; the revitalization of poor or non-industrialized regions; the rebirth of local arts and crafts and traditional cultural activities; the revival of social and cultural life of the local population; the renewal of local architectural traditions; and the promotion of the need to conserve areas of outstanding beauty which have aesthetic and cultural value (Mason, 1995). In developing countries, in particular, tourism can encourage greater social mobility through changes in employment from traditional agriculture to service industries and may result in higher wages and better job prospects. 3.2. The effect of the characteristics of a tourist destination It is clear that the resources for tourism, particularly the natural and semi-natural environmental features, but also man-made components of the environment that have become attractions, are actually finite. This has led to calls to make these resources in particular, but also the field of tourism generally, more sustainable. With reference to specific destinations, a complete halt to tourism development may be considered desirable by some members of the community, and in a number of cases this may be a majority view, but it is unlikely that tourism growth will be stopped. 3.3. Evaluation and justification for the current leading and developing tourist destinations The fact that tourism impacts are multi-faceted contributes to them being difficult to plan for and manage. There are a number of different organizations, groups, and individuals that have an important role to play in tourism planning and management. These key players, in the form of tourists, host community members, industry members, government representatives, and to a lesser extent the media and voluntary organizations, are involved in the day-to-day problems of tourism. In most democratic countries, at least, these individuals, groups, and organizations are in a position to play an active part in tourism planning and management. 4.1. The issues that affect the popularity of tourist destinations The future of tourism in Bali is far from clear after the terrorist bombings at Kuta in October 2002 and the second bombings in almost the same area in October 2005. Bali has become heavily dependent on tourism and what happens after these events may indicate whether the island, in the longer term has become economically over-dependent on tourism. Similar issues to those of Bali in its early stages of tourism development can be found in the Himalayan country, Nepal. As in Bali, tourism was relatively unimportant until the second half of the twentieth century, but more recently has come to be very significant to the economy of Nepal. Nepal, the fourth poorest country in the world, is a landlocked Himalayan kingdom relying on access to imports via India. Throughout the period of European global exploration, dating from about 1400 until as recently as the 1950s, Nepal was almost inaccessible and hence it holds attractions for significant numbers of potential tourists. Tourism began in the early 1960s but took off in the 1970s. 4.2. The potential for responsible tourism to enhance the host community at worldwide tourist destinations International visitors generally demand easy access to facilities, and these need to be of a relatively high standard, particularly toilets and washing facilities. International visitors also demand good signage, clear notice boards, good maps and sufficiently well-serviced campsites. International visitor numbers are likely to increase significantly in the next 10-15 years, while domestic visitors will remain almost constant. Hence the pressure will be to improve and increase facilities for the international visitor, but this is likely to be opposed by domestic visitors. 4.3. Methods to control issues affecting popularity of tourist destination Visitor management has been used by a number of different agencies and organizations, at different scales and in a variety of locations. In some countries, it has become a major tool in an attempting to control visitor flows. In the United Kingdom, for example, a government task force produced a tourism report that had visitor management as a key strategy. This report, maintaining the Balance, from the UK Ministry of Environment/Department of Employment and published in 1991, focused on the relationship between the environment and the visitor and suggested that there are three main ways of managing visitors. These are as follows: controlling the number of visitors either by limiting numbers to match capacity, or spreading the number throughout the year, rather than having them concentrated in time in a focused tourist season; modifying visitor behavior; Adapting the resource in ways to enable it to cope with the volume of visitors, and hence become less damaged. In relation to the first of these three methods, that of controlling the numbers of visitors, the report suggested that the initial task is to determine the carrying capacity. 4.4. Managing and organizing activities to enhance potential for responsible tourism Managing visitors is one of the important ways of managing the impacts of tourism, particularly impacts on the environment, but in addition managing socio-cultural and economic impacts. Visitor management has been viewed in the past 25 years or so as a significant way to attempt to reduce the negative impacts of tourism. Often, this has been through attempts to divert tourists from areas with large volumes of tourists, the so-called honey pots. Another approach has been to minimize the negative impacts at popular site by hardening (e.g. resurfacing paths and footpaths), or by schemes such as park and ride which keep cars out of the immediate environment of a popular attraction. Conclusion: Impacts in terms of visitor numbers were geographically patchy, as Southeast Asia and urban areas appear to have been far less affected during the summer of 2001 than rural areas, and may even have benefited from the restrictions on access to rural areas. The government made reassuring promises that it would not close down the countryside and therefore negatively affect leisure and tourism pursuits.

Contemporary Marketing Assignment On Ferrari

Contemporary Marketing Assignment On Ferrari Ferrari S.p.A. is an Italian sports car manufacturer based in Maranello, Italy. Founded by Enzo Ferrari in 1929, as Scuderia Ferrari, the company sponsored drivers and manufactured race cars before moving into production of street-legal vehicles as Ferrari S.p.A. in 1947. Throughout its history, the company has been noted for its continued participation in racing, especially in Formula One, where it has had great success. Ferrari has produced a number of concept cars, such as the Ferrari Mythos. While some of these were quite radical (such as the Ferrari Modulo) and never intended for production, others such as the Ferrari Mythos have shown styling elements which were later incorporated into production models. The most recent concept car to be produced by Ferrari themselves was the 2010 Ferrari Millechili. A number of one-off special versions of Ferrari road cars have also been produced, some of which have been commissioned by wealthy owners. One of the examples is the Ferrari P4/5. The Special Projects program is collaboration by Ferrari with Italian automobile coachbuilders such as Fioravanti, Pininfarina, and Zagato to build custom cars using selected Ferrari models as a structural base. The first car under this program is the SP1, commissioned by a Japanese business executive. The second is the P540 Superfast Aperta, commissioned by an American enthusiast. Ferrari has considered making hybrids. A F430 Spider that runs on ethanol was displayed at the 2008 Detroit Auto Show. Ferrari has announced that a hybrid will be in production by 2015. At the 2010 Geneva Motor Show, Ferrari unveiled a hybrid version of their flagship 599. Called the HY-KERS Concept, Ferraris hybrid system adds more than 100 horsepower on top of the 599 Fioranos 612 HP. Ferrari is a myth and a legend in the automotive industry. The Ferrari tale is one of an astounding and unique worldwide success. An unparalleled one. Ferrari success cannot be measured in terms of revenues and sales, or in terms of market capitalization. Ferrari never made an IPO and is not even quoted in any stock exchange market. Ferrari success has to be measured only in terms of Brand Value and Product Value. Probably the Ferrari brand is worth more than the Google brand, the Apple brand, Nike, GE, IBM, BMW, Mercedes, Exxon, Shell, or any other brand. No other brand has the allure of the Ferrari Brand. Ferrari is known and is highly valued everywhere in the world. Yet, Ferrari never spent a penny in advertisement. HISTORY: Enzo Ferrari was born in Modena Italy on February 18 1898. He came from a well to do family that owned a metal foundry making railroad parts, they were the first in his town to own a car. When WWI came Enzos father and brother (Dino) were drafted into the Italian army, whom both died from influenza in 1916. Enzo was forced to leave school to run the foundry, when the business collapsed he started work as a metalworker at the Modena Fire Brigade workshop in order to support his widowed mother. Enzo himself was later drafted into the Italian army where he worked shoeing mules for the mountain artillery, after a few months he becomming seriously ill and was released from the military. Not interested in going back to shcool and against his mothers will, he found work as a test driver in Turin in late 1918. Enzo then moved to Milan to work at CMN (Costruzioni Maccaniche Nazionali) as a racing car driver. His first real race came in the 1919, the Parma-Berceto, he then entered the Targa Fl orio that same year. Enzo then founded Scuderia Ferrari, (literally means Ferrari Stable) who were mainly sponsers and trainers for Alfa Romeo. He was officially hired by Alfa Romeo as head of their racing department in 1938, then in 1940, upon learning of the companys plan to take control of his beloved Scuderia, he quit Alfa. Since he was prohibited by contract from racing for several years, the Scuderia briefly became Auto Avio Costruzioni Ferrari, which ostensibly produced machine tools and aircraft accessories for Piaggio and RIV as Italy was gearing up for WWII. Ferrari did in fact produce one race car, the Tipo 815, in the non-competition period; it was thus the first actual Ferrari car, but due to the war it saw little competition. In 1943 the Ferrari factory moved to Maranello, where it has remained ever since. The factory was bombed in 1944 due to making machines for ball bearing production, it was rebuilt in 1946 to include a works for road car production. The first Ferrari road car was the 1947 125 S, powered by a 1.5-litre V12 engine; Enzo reluctantly built and sold his automobiles to fund the Scuderia. Since then, company cars, driven by the best drivers, have racked up over 5,000 successes on race tracks and roads all over the world, creating a legend. The most important achievements have been 9 Formula 1 Drivers World titles, 14 Manufacturers World titles, 8 Formula 1 Constructors World Championships, 9 wins at the Le Mans 24 Hours race, 8 at the Mille Miglia, 7 at the Targa Florio, and, up to the end of 1997, 113 wins in Formula 1 Grands Prix. While  Enzos beautiful and blazingly fast cars quickly gained a reputation for excellence, Enzo maintained a famous distaste for his customers, most of whom he felt were buying his cars for the prestige and not for racing. Ferrari has long been one of the ultimate toys for the rich and young (or young-at-heart). Ferrari cars feature highly-tuned small V8 and V12 engines, often in a mid-engined configuration. But until the introduction of fuel injection in the 1980s, they were quite temperamental and were dificult to maintain. Before the mid 1980s they carried a reputation for unreliability and bad engineering, though these were written off by enthusiasts as character. Ferrari owners have famously and religiously defended the merits of their cars while virulently criticizing other brands. PESTEL ANALYSIS: ACADAMIC REVIEW Through the appliance of PEST analysis a manager can examine their disclosure towards the set of possible surrounding problem (McGee et al.2005,p.13). Thomas, H (2007) (jain, 1981) defined PEST an early warning system for the environmental force which may impact a companys products and markets in the future. Moutinho, L and Evans,M (1992, pp.247) POLITICAL: ECONOMICAL: SOCIAL: TECHNOLOGICAL: ENVIOURAMNETAL: LEGAL: SWOT ANALYSIS: ACADAMIC REVIEW Barney gave SWOT a new meaning as a basic step for a firm to connect its resources to achieve advantages competitively. Barney (1991) Conventionally SWOT has been seen as a structure formed by properly combining various factors that are well thought-out significant in order to assess a firms planned position at a reasonable souk. Porter (1981). Synthesizing process creates value not only in aligning components, but also in creatively re-arranging them. Liedtke (2000, p. 22) STREANGHT OF FERRARI Extremely strong brand image Innovation technology Well motivated work-force Attitude towards new challenges WEEKNESS OF FERRARI Ferraris business model fuel efficiency emissions Due to huge waiting list Ferrari looses many customers. OPPERTUNITES FOR FERRARI Growth in the global market Expansion of the brand in new Market Enlargement of customer base Development of technology concept car THREATS FOR FERRARI Automotive policies from varies countries Tough competition Slow rate of expanding STREANGHT OF FERRARI: Extremely strong brand image. Products that are a fine combination of beauty aesthetics combined with unforgettable performance. The brand has connected to itself an aura of mystique. It is looked upon as a status symbol for general people. Ferrari takes on new challenges on a constant basis with a head on attitude. Innovation technology are key drivers behind every product. A very inspired, well taken care of satisfied work-force who are proud to be attached with the brand. This was further expressed publicly when Ferrari was voted the Best Place to Work in Europe 2007à ¢Ã¢â€š ¬Ã‚ ³. WEEKNESS OF FERRARI: Ferraris business model, based around low volumes, removes the possibility of employing certain technological solutions. That same business model also limits their sales volumes even though a lot more demand is present in the market. Due to their waiting list model, they lose out on customers to the competition. A big challenge lying in wait is fuel efficiency emissions which are growing in importance every day, thanks to spreading concerns over the environment. OPPERTUNITES FOR FERRARI: Growth in the global market for high-performance super-cars due to growing economies developing nations. Expansion of the brand through entering into new important automotive markets like India wherein competitors like Porsche have already set up base. Enlargement of customer base (increase appeal of their products to a more variety of buyers) through adding comfort, roominess, luggage space, engines that are more user friendly, and so on, while at the same time maintaining traditional Ferrari characteristics-performance, style, exclusivity. Ferrari has been exploiting this aspect for a while it has been a key contributor to their success in the past 15 years. Development of technology (for example interfacing electronics with mechanical systems) has opened up new avenues to explore for their products. Packaging i.e. the concept of the car is another area which still has years to explore. THREATS FOR FERRARI: Automotive policies being pushed by countries continents all over the world which are being strictly enforced like the emission norms of 130g/km of CO2 are very difficult to keep up with due to the performance oriented nature of the engines built by Ferrari. Tough competition from other iconic super car brands like Lamborghini Porsche A competing brand like Porsche does not follow the same low volumes, high on exclusivity model which is followed by Ferrari hence sells a lot more of its products captures a large chunk of the market share. Once again, competitors like Lamborghini Porsche are expanding their product range to high performance SUVs wherein Porsche has already been very successful with its Cayenne model, all over the world in particular, in India, which has lead to its success in the Indian market. Ferrari has not announced any plans for such a product (high-performance SUV) as of yet i.e.-2009. MARKETING MIX: Product High Performance super cars. Though the company is also heavily into 3rd party merchandising. Pricing Priced at a premium, they start at prices upwardly of 175,000 $US. Vintage Ferrari cars are also a great investment as Vintage Ferraris appreciate in value are known to cost millions of US Dollars Promotions The strongest promotion for Ferrari is in its merchandising. It already enjoys immense awareness throughout the world; even in places it doesnt do any promotion. To the extent that in India, wherein the brand is not even present as of yet, it is very well known. Furthermore, the merchandising is done on a royalty license basis to other brands (E.g. Puma selling Ferrari-Puma branded shoes). Place It has its exclusive Ferrari dealerships spread over 52 countries as of yet with plans to expand its dealerships to other countries markets. People A very inspired, well taken care of satisfied work-force who are proud to be attached with the brand is what Ferrari offers its people. With factories, production units workplaces built around the safety health of its workers, Ferrari was voted the Best Place to Work in Europe 2007à ¢Ã¢â€š ¬Ã‚ ³. Process They are reliant heavily into RD, innovation staying at the cutting edge of technology. Therefore, their process is in a constant state of flux which is forever changing adapting with what the environment around them demands. Physical Evidence Dealerships across the globe showcasing their cars along with merchandise offering the customer a lounge sort of experience rather than that of a showroom. This is done keeping in mind the lifestyle of their potential custom As from the above table BCG MATRIX: ACADAMIC REVIEW The BCG growth-share mould was extremely significant. It made noticeable the concern of allotment across companies, that some businesses should fabricate ready money that supports others. Aaker, A.D. (1988,pp.133) The fundamental compositions of the BCG mould have stayed admired and are still integrated in almost every MBA syllabus. Calandro Jr, j and lane, S (2007) Star Ferrari 275 Ferrari 360 Ferrari 420 Ferrari F512 Ferrari F60 Ferrari F70 ? Ferrari Spider 458 Ferrari hybrid F151 Ferrari F70 Cash Cow Enzo Ferrari Ferrari Mondial Ferrari Testarossa Ferrari California Dog None According to the BCG matrix, Cars like Enzo Ferrari, Mondial, Testarossa, California are the most cash generating cars of the company. This cars generates the maximum amount of the revenue for the company. Other than these Cars like Ferrari 275, 360, 420, 512, F60 and F70 are the most selling cars as it is liked by consumers. Cars like Spider, Hybrid S70 are some new project of the company which are under development. PRODUCT LIFE CYCLE: As from the above figure tells us, the Enzo Ferrari car is in its Maturity period. This car has been a big success for the company since the day of its launch. Though Enzo Ferrari is an old car but cause of its revived versions taken out by the company, the car never loses its grip in the Market. PORTERS FIVE: ACADAMIC REVIEW Porters work in 1980, Competitive Strategy (book), and his set-up of the porters five force presented a structure to study the peripheral surrounding orderly as a technique of budding and ready for action tactics Michael E. Porter (1998[1980]). Calandro Jr, J and Lane, S (2007) Michael E. Porters five force model has been developed by Succeeding practitioners. Though testing such kind of examination may be extremely difficult as it do not sums up simply Robert Simpson and Antonio Davila (1998). Calandro Jr, J and Lane, S (2007) Michael E. Porter claimed if an association has to develop an aggressive tactic it should initially calculate its situation inside the business alongside the five aspects; supplier consumer bargain power, Threats to new entrants substitute, Cut- throat rivalry. Tay, L (2006) SHELL MATRIX: ACADAMIC REVIEW Business position of shell matrix appears much appropriate for a merchandise range investigation motive is a variety of aspects depicting market pleasant appearance along with industry status establishes the progression of a manufactures good beside its life tenure, Chee, H Harris, R. (1998,pp.61) Rich Elite Class Targeted Audience Luxury Hotels Airlines Europe India Strong Brand name image Loyal Customers MARKET ATTRACTIVENESSHigh Low Medium High Medium Low COMPANYS STRENGHT !!!!!!!!!!!!!!!!!!!!!!!!!!!! ANSOFF MATRIX: ACADAMIC REVIEW Several writers have remarked on the boundaries of strategic alternative presented towards the small firm, by good value of such features as small market share and precincts of resources and talent (e.g. Carson, 198). Watts, G et al. (1998) Ansoff (1965) some time ago assumed that strategy and objectives are interchangeable both at different points in time and different levels within the organisation. Thus elements of strategy at a high level become objectives at lower level. Adcock, D (2000,pp.21) The Ansoff growth matrix guides an organisation in relation to ocus their labours and consideration. Lake, N (2002,pp.145) New Product Existing Product MARKET PENITRATION Different Schemes. Warranty on its products. Free servicing for a specific period. PRODUCT DEVELOPMENT Investing in Research Development. Add new products to product range. Feedback/customer survey. MARKET DEVELOPMENT Super Bikes. Cloths/ Accessories. Airlines. Luxury Hotels. DIVERSIFICATION Airlines Existing market New Market (Model adapted from Mindtools, 2010 own research) As from the above Marketing tool we can conclude that Enzo Ferrari car the Ferrari Company has a very diverse market for Development penetration. MARKET PENITRATION: The Company has a wide scope of penetrating the market by giving its customers varies attractive schemes. These schemes can be seasonal in nature also. At present the company doesnt have any schemes like its competitors. PRODUCT DEVELOPMENT: The Company can widen their product range by entering into new market. Ferrari can also invest in research development to enhance its existing product range to innovate new cars. Company can also take feedbacks on its products as this can also help enhancing the product. MARKET DEVELOPMENT: The Company has a big opportunity in the new market. Ferrari can make sports Bike as it is connected to the field in which the company is from last 100 years. This new shift can add a boost to the company brand name sales. The company equally has a scope in the Domestic Airline sector. It can start a new airline as it already provides some spare parts of airplane to the company like Boeing Airbus. Luxury Hotels can also be a possible profitable business for a brand like Ferrari. DIVERSIFICATION: The Company can diversify and explore new possible field like in airline business. This field isnt new for Ferrari as it produces many spare parts and engines for small airplanes. This business is highly profitable and can increase the brand value of the Ferrari. RECOMENDATIONS The following recommendations are taken from the critical study of all the above Matrixes Analysis. Expanding the existing Market: The Ferrari needs to expand needs existing market as its fan following is the worldwide and the consumer doesnt find it easy to export the car from other country as it cost highly. The company can wider its network in countries like China, India, Brazil where their isnt a single outlet of the company but has a wide scope for Ferrari cars as this countrys economy is booming. Services: No doubt that Ferrari has an excellent quality of services for its customers. But due to its in box policy (Services are available in very limited countries) the customer think twice before buying a Ferrari Car. 3rd Party Merchandizing: Ferrari is already in the 3rd party merchandizing but in a very limited area, e.g. Caps, T-shirts, etc. The company should expand its area and try to explore new areas. This new field of merchandizing has a great opportunity as revenue can also be generated which is helpful for companys growth. Sponsorship: The company heavily invest in sponsorship especially in formula 1. Due to this mostly racing community is acquainted with the name of Ferrari. Sponsoring various even like Olympics, Football can be a great deal. This could also add some reputation to the companys image. Sponsoring a global event always attract more peoples attention than the methods of sponsoring like T.V, Radio, etc. Charity: Charity is almost done by every big firm or name as its attracts the people in an emotional way. Donating in charity always attracts media attention due to which free publicity is also created the brand name gets a moral touch in the general consumers eye. Eco-Friendly: The company should start concentrating on the eco friendly issues as the general public is getting more aware of it. Unlike other Ferrari cars has a less mileage with emission of more gasses [About 3 Lit. for a Km]. The Ferrari should make some changes in its V12 engine as it has some world best engineers with them from the eco friendly point of view. The Ferrari should also come up with a car which doesnt work on fossil fuel., e.g. Hydrogen, Water, Electricity just like its counterpart are doing to gain special attention. Due to this the image of the company can also change for good. Entering into new Financial fields: The Ferrari S.P.A is a company which is almost 100 years old but still its name isnt on any stock exchange in the world. Enlisting its name in a stock exchange can add some serious revenue inflow in the company. They should also disclose its financial Audit e.g. Profit Loss statement, Balance sheet, etc to the general public officially. Cause of this the company- customer relation can strengthen up. New methods of Brand Promotion: Ferrari should indulge into some new ways of promoting itself e.g. Internet, media, etc. Ferrari doesnt follow any promoting schemes for its Brand in anyway. Due to this the consumer arent aware of Ferrari and its new launches. The Ferrari website is so far the best website in the internet but it still needs some improvement e.g. If the visitor could make its own Ferrari car in a innovated way. This technique can be used not only form the gaming points of view but also economically. If the customers are allowed to choose how their car will be it could be a great deal. Even from the hits on the site which are made by the visitors, the revenue can be generated. Ferrari should advertise in social networking sites like Facebook, Twitter, LinkedIn, etc where they can grab the attention of the general public directly with a more effective way. Exploring new possibilities: The Company should explore new possibilities in terms of its Car range. Although the Brand name Ferrari is known for its Super Sports Car but to grab new market in this competitive world the company should launch some variants of cars in new segments like SUV, Luxury, Small, etc. This possible increase the sales of the company with the brand name more familiar and household. There is also a lot of opportunities for Ferrari in this new segments of cars. The company can also explore its possibilities in sports bikes segment as it only manufactures sports cars. This new tag can go with the Ferrari. Cost cautious Policy: The company can be a bit cost cautious as the cheapest Ferrari is about $300,000, which is a large amount. By reducing the cost of the car the sales of the company can increase, as there are many people who are willing to buy this car. The company can also use its hand in the car reselling market. This could also generate a fair amount of money. By increasing the sales, employment in the company will also increase as there is just hand full of labours in Ferrari due to its modernised and mechanised techniques of making cars. BIBLOGRAPY Aaker, A.D. (1988) Strategic Marketing Management.5th ed. United States of America, Courier/Westford. Adcock, D. (2000) Marketing Strategies for Competitive Advantage. Midsomer Norton, Bookcraft (Bath) Ltd. Calandro Jr, J and Lane, S. (2007) Conceptual paper. A New Competitive Analysis Tool: the relative profitability and growth matrix [Internet], 35(2), pp.30-38. Available from: [Accessed 6 December 2010]. Chee, H and Harris, R. (1998) Global Marketing Strategy. GREAT BRITAIN, FINANCIAL TIMES PITMAN PUBLISHING. Lake, N. (2002) The Strategic Planning Workbook. Great Britain, Clays Ltd. Mindtools.(2010) Ansoff Matrix [Internet]. Available from: [Accessed 7 December 2010]. Moutinho, L and Evans, M. (1992) Applied Marketing Research. Harlow, England, Addison Wesley. Tay, L. (2006) Case study. Strategic facilities management of Suntec Singapore International Convention and Exhibition Centre: A case study [Internet], 24(3/4), pp.120-131. Available from: [Accessed 7 December 2010]. Thomas, H. (2007) Viewpoint. An analysis of the environment and competitive dynamics of management education [Internet], 26(1), pp.9-21. Available from: [Accessed 5 December 2010]. Watts, G et al. (1998) Research paper. International Journal of Entrepreneurial Behaviour Research [Internet], 4(2), pp. 101-111. Available from: [Accessed 5 December 2010]. Ferrari FAQ. (2006). Ferrari History.[Internet]. Available from :. [Last accessed 13th November 2010].

The Most Dangerous Game versus The Child by Tiger Essay -- essays rese

The conflict of good and evil presents itself in â€Å"The Most Dangerous Game† and â€Å"The Child by Tiger† in two completely different ways. One story being commercial fiction and the other being literary fiction, there are many ways of viewing variables such as good versus evil, realistic versus unrealistic stories and moral significance. The stories have different voices and are meant for different audiences, but in viewing the overall moral importance of both fictional works, the story with a greater moral significance is â€Å"The Child by Tiger†. The plot in â€Å"The Most Dangerous Game† is simple, obvious and unrealistic. There is a â€Å"good guy† trying to escape from the â€Å"bad guy† who lives on Ship-Trap Island. Rainsford clumsily tumbles off of his yacht into the â€Å"blood-warm waters† (59), starting the game. His belief that animals are unable to feel and understand fear makes him the perfect, unsuspecting prey in the irony of the story. The miraculous return of Rainsford to slaughter Zaroff is the most straightforward example to the unrealistic manner of this piece. In â€Å"The Child by Tiger† there is greater artistic unity in the series of events. Dick, a handyman to the Sheppertons, is a role model to the boys in the story and they look up to him because he is fun to be around and he teaches them good morals. The resignment of the cook and Dick’s pent-up feelings he keeps inside spark something in him to kill people. During Dick’s rampage, he kills not only white men but black men, too. He is not racist like the white people are—any person standing in his way gets shot. His act of murder is artistic and swift, he kills people with one, clean blow and moves on expressionless. This artistic massacre expresses some excellent charac... ...st person. The narrator is looking back on this story and remembering things from a child’s point of view. The reader only sees the narrator’s opinion in the story, but that allows the reader to have his own opinions as well, questioning the literary work constantly. This makes the story more complex and permits the reader to wonder what is going on inside each of the characters’ heads. In considering each piece of literary work, â€Å"The Child by Tiger† is the more intricate story of the two, and thus the most morally important. â€Å"The Child by Tiger† makes the reader look deeper into the story, questioning it constantly, enquiring what each symbol means and the importance of it in the story. Interrogations like that lead the reader to get a better insight to life by questioning it rather than accepting it page-by-page as one does in â€Å"The Most Dangerous Game†.

Effects of the Media on Young Girls Essay -- Eating Disorders Anorexia

Effects of the Media on Young Girls I can remember her standing in front of the mirror looking at herself. How she thought she was beautiful, I don’t know. Because the image I saw was of a person who looked like a living corpse. She had to have weighed only 100 pounds, her hair so thin, the black bags under her eyes, and her overall grayish complexion made her look as if she were a dead. As she saw me staring at her in the corner of her eye, she slammed the door in my face. That was the big sister that I knew now. She was no longer the big sister that I could go to and get advice from or have a good laugh with. No, she was too busy with her own schedule and not to mention her terrible mood swings. My older sister Jessica was one of the many teenage girls who suffered from an eating disorder known as Anorexia Nervosa. Eating disorders have increased severely in the past 20 years among young girls and has now become a major problem in the United States. Many experts have tried to find the cau se of eating disorders, and one of the many solutions is the effects that the media has over young girls. By using super thin models and actresses, the media illustrates the message that happiness and success comes with a thin body. The messages portray that to be thin as teen idols and models requires people to achieve a weight that is not healthy. To these young girls, the media’s message of thinness contributes to their low self-esteem on body image which leads to dangerous eating disorders. The media is an important aspect of today’s culture. Almost every household in the Untied States owns a television set and the average American watches 3 to 5 hours of television a day. Television is not the only... ... pattern of binge-eating followed by self-induced purging or abuse of laxatives. People with disease often restrict themselves and then self indulge on food feeling sick shortly after. The affects of this disease are damage to teeth due from acid in the stomach, dehydration, weakness, electrolyte imbalance, bleeding and infection of the throat, digestive and intestinal problems, muscle spasms, and headaches. The question you have to ask yourself is, â€Å"Is being thin worth getting sick or even dying for?† Many young girls do not see the dark side of being thin. All they see is the beauty and glamour due to all of the messages they receive from the media. Since young girls find it important to mimic these thin images they spend hours and dollars trying reduce their waists and legs by dieting and exercising, all to obtain society’s â€Å"perfect body image.†

The Effect of Temperature on the Rate of Reaction Essay -- GCSE Chemis

The effect of temperature on rates of reaction Aim: The aim of this experiment is to find out if the reaction rate of sodium thiosulphate solution and hydrochloric acid will be affected by a temperature change. Prediction: I predict that as a result of increasing the temperature of the sodium thiosulphate, the rate of reaction will be faster. Because of the increase in temperature, the particles will gain more kinetic energy. This will therefore cause them to move faster and produce more successful collisions, causing the rate to increase. Plan: Na S O + 2HCl S + SO + 2NaCl + H O Before carrying out the experiment, I must first of all begin the preliminary work. This part of the experiment will enable me to choose an appropriate scale of temperatures, and to decide upon the amount of sodium thiosulphate solution that will be used (the concentration). After doing this, I will then begin to carry out the experiment. I will firstly put a measured amount of sodium thiosulphate solution into a glass bottle, measure the temperature, and then add the hydrochloric acid. Immediately afterwards I will seal the lid and put it on top of a black mark, then start the stopwatch. I will observe from above and when the black mark is no longer visible, I will stop the stopwatch, measure the temperature again and record these results. I will repeat the experiment a further two times to ensure reliable results and continue this method for each temperature. To make certain that my experiment will not be dangerous, I will carry out some basic safety precautions. I will firstly ensure that there is a safe working area around me by clearing the desks and removing stools. I will then make sure that I am wearing safety glasses at all times and han... ...there were some sources of error and areas that I could have improved if repeating the experiment. I also noticed that there were a few anomalous results on my graph and these could be due to a few sources of error that occurred during my experiment. I felt that by timing the reaction from personal judgement about when the black mark was no longer visible was not as accurate as I would have liked. Also the fact that it was quite difficult to achieve the exact temperature of the sodium thiosulphate solution by heating it, made the experiment a little inaccurate. To give myself completely accurate results I would have to repeat the reactions that gave me anomalous results paying attention to detail and spending longer on each experiment. However, despite this I still managed to achieve quite regular repeats and results that clearly followed and backed up my prediction. The Effect of Temperature on the Rate of Reaction Essay -- GCSE Chemis The effect of temperature on rates of reaction Aim: The aim of this experiment is to find out if the reaction rate of sodium thiosulphate solution and hydrochloric acid will be affected by a temperature change. Prediction: I predict that as a result of increasing the temperature of the sodium thiosulphate, the rate of reaction will be faster. Because of the increase in temperature, the particles will gain more kinetic energy. This will therefore cause them to move faster and produce more successful collisions, causing the rate to increase. Plan: Na S O + 2HCl S + SO + 2NaCl + H O Before carrying out the experiment, I must first of all begin the preliminary work. This part of the experiment will enable me to choose an appropriate scale of temperatures, and to decide upon the amount of sodium thiosulphate solution that will be used (the concentration). After doing this, I will then begin to carry out the experiment. I will firstly put a measured amount of sodium thiosulphate solution into a glass bottle, measure the temperature, and then add the hydrochloric acid. Immediately afterwards I will seal the lid and put it on top of a black mark, then start the stopwatch. I will observe from above and when the black mark is no longer visible, I will stop the stopwatch, measure the temperature again and record these results. I will repeat the experiment a further two times to ensure reliable results and continue this method for each temperature. To make certain that my experiment will not be dangerous, I will carry out some basic safety precautions. I will firstly ensure that there is a safe working area around me by clearing the desks and removing stools. I will then make sure that I am wearing safety glasses at all times and han... ...there were some sources of error and areas that I could have improved if repeating the experiment. I also noticed that there were a few anomalous results on my graph and these could be due to a few sources of error that occurred during my experiment. I felt that by timing the reaction from personal judgement about when the black mark was no longer visible was not as accurate as I would have liked. Also the fact that it was quite difficult to achieve the exact temperature of the sodium thiosulphate solution by heating it, made the experiment a little inaccurate. To give myself completely accurate results I would have to repeat the reactions that gave me anomalous results paying attention to detail and spending longer on each experiment. However, despite this I still managed to achieve quite regular repeats and results that clearly followed and backed up my prediction.

Is Atticus Fitch a good Father? Essay

Fathers are important role models who raise and nurture their children with much love. A good father is a man who protects and provides for his children, who disciplines his children, and who tries to bring them up to know the difference between good and bad. Fathers should be there for their children in all times of need, to help and comfort them.1 According to Nicky Marone, the author of How To Father A Successful Daughter, there are four types of fathers. They are: The authoritarian, The softie, The protector, and The pal. The authoritarian father is usually a disciplinarian and very controlling. This person is uncompromising and whatever he says goes. The father who is a softie is greatly loved by his daughter, but is extremely easy to manipulate. He is controlled by his children and somewhat spoils them by letting them do whatever they wish and getting them whatever they want. This type of father does not know how to say, No. The father who is a protector tries to keep his children safe from all harm. But by holding them back, this type of father does not allow his children to reach their full potential. The last type of father is The pal. This type of father tries to establish a friendship between him and his children. By being more of a pal than a father, this person shows his children that they are equal and valuable individuals. This type of father is the closest to being right on track.2____________________1 Abby, Scott. What Makes a Man a Good Father? [Internet] June 19, 2005. December 1, 2006 2 Nicky Marone, How To Father a Successful Daughter. (New York: Ballantine Books, 1982), 22 – 24. In To Kill a Mockingbird by Harper Lee, Atticus Finch is portrayed as an excellent father because he acts as an educator, treats people equally and allows hischildren to develop their own personalities by giving them more freedom. Atticus is considered to be a pal parent, who shows his children lots of love. Besides being a lawyer, Atticus also acts as and educator to Jem and Scout. One of the ways he educates them, is by passing on the lessons that he has learned in his life. But Atticus does not just pass on these lessons; he puts them into terms that Jem and Scout can understand. An example of this is when Atticus teaches Scout a very important moral lesson and puts it in language that is easy for Scout to get. You never really understand a person  until you consider things from their point of view, until you climb in their shoes and walk around in them.2 This is a crucial piece of advice which influences Scouts development for the rest of the novel. Scout struggles to put Atticuss advice into practice but at the end of the novel she finally succeeds in seeing things from Boo Radleys perspective, which allows her to fulfill Atticuss advice and ensures that she will not become jaded as she looses her innocence. Another way in which Atticus educates Scout is by teaching her to read at an early age. By teaching her to read early on, Scout becomes a very good reader. In fact, she is so good that, Miss Caroline Fisher, Scouts first grade teacher, tells Scout to stop reading with Atticus because she is too________________________3 Harper Lee, To Kill a Mockingbird. (New York: Warner Books, Inc., 1982), 30. advanced for her age. Scout becomes annoyed with Miss Caroline and tells Atticus that she doesnt want to go back to school. But Atticus urges her to go back to school and get an education because he loves her enough to see that getting an education would be important to her in the future. As you can see Atticus cares very much about his childrens futures and by educating them he shows the reader that he loves his children a lot. Atticus is a good father because he educates his children, but he is also a good father because he is committed to equality. Unlike most of the parents in the Maycombian Society, Atticus is committed to equality in all forms. All throughout the book, Atticus treats Jem and Scout as equals. He acts as if he is no better than them and by doing this, he builds a stronger relationship between him and his children, allowing them to relate on better terms. This is apparent when Atticus lets Jem and Scout call him by his first name, instead of father or dad. By doing this he demonstrates that he would like things to be equal and fair. If he let them call him father, it would imply that he is better than them, and that is not what Atticus wants. In fact it is the total opposite of what he wants. But at the same time, Atticus also realizes that he is supposed to be the father figure and tries to set an example for Jem and Scout. Before Jem looks at anyone else, he looks at me and Ive tried to live so that I can look squarely back at him. 4 Atticus is saying that Jem looks to him for advice  and sees him as a role model and Atticus takes that into account every day, with every action that______________________4 Harper Lee, To Kill a Mockingbird. (New York: Warner Books, Inc., 1982), 273. he makes. This is because he knows that if he makes a bad mistake, Jem and Scout will be watching and they may get bad ideas and make the same mistake as well. So Atticus tries to live his life and treat people as fairly and as equally as possible. Furthermore, Atticus is also committed to racial equality. A few ways in which he demonstrates this is when he lets his children go to Calpurnias church and he also lets Calpurnia (a black woman) raise his children. By doing this, Atticus is sending the reader a message that he believes in racial equality and that he doesnt judge people just by their skin colour or  ¬Ã‚ ¬culture. He also defends Tom Robinson (a black male) and his rights while trying to getthe court to give him a fair trial. By doing this Atticus shows that he is not prejudice and treats every person, no matter what color, race, or culture they are, as his own. As you can see, Atticus treats everybody in Maycomb County equally and by doing this, sets a good example for his children. Along with educating his children and treating people equally, Atticus is also a good father because he gives his children freedom. Every parent tries to maintain a certain degree of control over their children, they just vary in the degree of control.5 Atticus gives his children plenty of freedom. By doing this, he demonstrates that he loves them a lot because he is allowing them to develop their own personalities and choose their own path in life. One of the ways Atticus gives__________________________ ¬5 Nicky Marone, How To Father a Successful Daughter. (New York: Ballantine Books, 1982), 218. them freedom, is by letting them pick their own friends. Atticus does not limit them to only playing with white people or with people that have a good family background, he gives them the freedom to establish their own relationships with whoever they want. Inaddition to letting them pick their own friends, Atticus gives Scout the freedom to dress how she wants. He does not tell her to dress more lady like, even with the pressures from Aunt  Alexandra and the rest of Maycomb. By giving them freedom, Atticus recognizes that they will make mistakes, but the important thing is to learn from those mistakes and use them to help you to develop into a mature adult. Atticus gives his children the ability to live how they want and make their own decisions. He shows a lot of compassion for his children by giving them freedom, which in turn will make them into mature adults.  ¬Atticus is a normal person with a unique parenting style. He does not abide by the basic principle of the Maycombian lifestyle in which other parents use while raising their children. He believes that children should make their own decisions and develop their own personalities. He gives them freedom because he trusts them enough to do so, but as soon as they take advantage of that freedom, he is quick to set them back on track. In conclusion, Atticuss parenting methods and ways of showing affection, have positively affected his childrens personalities. Works Cited 1. Lee, Harper. To Kill a Mockingbird. New York : Warner Books, Inc., 19822. Marone, Nick. How To Father a Successful Daughter. New York: Ballantine Books,1982. 3. Scott, Abby. What Makes a Man a Good Father? June 19, 2005. December 1, 2006

Butch Cassidy and the Sundance Kid Essay

The legendary and controversial story behind Butch Cassidy and his partner, the Sundance Kid, goes back to the time of the American Old West. This time period was marked by exploration and people’s struggle with cultural conflicts, economic growth or falls, and mental as well as physical drama. Harry Longabaugh (the â€Å"Sundance Kid†) Criminal career started prior to his joining the â€Å"Wild Bunch†. On February 27, 1887, while traveling from South Dakotas Black Hills back to the ranch, named â€Å"N bar N†, where he worked at as a cowboy. Twenty years old Harry Longabaugh passed through a ranch called the â€Å"Three V Ranch†. While passing through this ranch, which was owned by a group of English investors, young Longabaugh stole a grey horse (branded J on its shoulder), a gun, and a saddle. He continued his journey to N bar N while the Three V Ranch’s employees were looking for a young man that is smooth-faced and has grey eyes. After unsuccessful two weeks of searching, with information given from one of the Three V Ranch employees, Harry Longabaugh was arrested by the James Ryan, Sherriff of Sundance, Wyoming. A few months later, while heading as a prisoner west to Rapid City, South Dakota, Longabaugh slipped from his handcuffs and jumped of the moving train while the sheriff was in the bathroom. After coming back to Wyoming with no luck of relocating his escaped prisoner, Sheriff Ryan offered a $250 for Longabaugh. In a not so smart move, Longabaugh returned to N bar N and was soon caught by the Sheriff’s Deputy. He arrested and was sentenced to 18 months in jail. During the time he spent in jail, Harry Longabaugh was given his new nickname, by which he is known today: the â€Å"Sundance Kid†. A few years later, late in august 1891, Butch Cassidy, that was considered as the â€Å"worst man in four states†¦Utah, Colorado, Idaho, and Wyoming. †(â€Å"The Washington Post†,pg. 20’), followed his future partner’s path to prison. While Butch Cassidy was staying at a place called †Mail Camp†, Billy Nutcher, a part of the â€Å"Jack Bliss† gang, rode in trailing three saddle horses. He put his horses under care and joined a person named Burnaugh and his guests, including Butch Cassidy. Butch was interested in Nutcher’s business, as well as his horses, and a discussion about a sale soon followed. After a short discussion, a deal was struck, and Cassidy became the owner of three horses. The problem was that not a lot of attention was paid to the paperwork. Ranchers in the area started to notice that their horses were disappearing, and soon discovered that Cassidy and one of his associates in the horse dealing â€Å"business† were stealing the animals. After one of the ranchers served a complaint and an investigation started. With the lawmen on their tail, Cassidy and his associate hided in a ranch, but were discovered shortly thereafter. They were taken into custody for a few months before going into trail, and were then found guilty. After a few months they were brought a few times in front of a judge with new evidence. At the end, Cassidy was found guilty and sentenced to prison. Not long after his release from prison, Butch Cassidy started to gather some of his outlaw friends. One of its first recruits was the Sundance Kid. This new formed group was later known as the famous â€Å"Wild Bunch†. The story of Butch Cassidy (real name, Robert LeRoy Parker) and the Sundance Kid as partners in crime is in fact became well known by the American Western film, directed by George Roy Hill and written by William Goldman, carrying the name of the two- â€Å"Butch Cassidy and the Sundance Kid†. The film features the two as two friends who try to be as successful as they can be as robbers while escaping the law. The main cliffhanger of the movie is that the two believe they are being chased by a lawman that was paid to kill them. Consequently, the both escape to Bolivia while being accompanied by the Sundance Kid’s girlfriend Etta, and become successful bank robbers known as â€Å"Los Bandidos Yanquis†. At some point they do attempt to live the â€Å"straight† life, but encounter lawmen that recognize them and start a shootout. The film ends at a freeze frame shot of the two charging out of a building while participating in a shootout, which they started, after believing they saw the man who was paid to kill them. Although the film is based loosely on fact and has holes in it, it prorates the most famous train robbery that was conducted by the Butch Cassidy and the Sundance Kid, alongside their gang: the robbery of the Union Pacific overland flyer train near Wilcox, Wyoming. In the first robbery, which probably accrued a few years earlier, was successful. According to a newspaper, Pacific train no. 8 was held by a bandits at about 1 o’clock at august 21. The robbery was successful (for the bandits), and luckily no one was hurt (â€Å"the Atlanta Constitution†, pg. ). In the second robbery, unlike the first one that goes well, Butch Cassidy uses to much dynamite and blowing up the baggage car. While the gang, which consisted of nine members, (as reported by one of the gang members to the â€Å"Washington Post†) was desperately trying to gather up their money, lawmen arrive to the scene and a famous and massive man hunt begins. The gang scatters Besides the film, there are many more records of that day. One of them is an eyewitness who was actually a mail clerk working on the Union Pacific Railroad. His name was Robert Lawson and he recounted his experience in the June 8, 1899 issue of the Buffalo Bulletin, a newspaper that operates even today. â€Å"As soon as we came to a standstill, Conductor Storey went forward to see what was the matter and saw several men with guns, one of whom shouted that they were going to blow up the train with dynamite†¦Following close behind the shooting came a terrific explosion, and one of the doors was completely wrecked and most of the car windows broken. The bandits then threatened to blow up the whole car if we didn’t get out, so Bruce gave the word and we jumped down, and were immediately lined up and searched for weapons†¦The men all wore masks reaching below their necks and of the three I observed, one looked to be six foot tall, the others being about ordinary sized men. The leader appeared to be about 50 years old and spoke with a squeaky voice, pitched very high. (Robert Lawson, the â€Å"Buffalo Bulletin†) Two years after robbing the Union Pacific Railroad , Butch Cassidy, the Sundance Kid, and Ethel â€Å"Etta† Place (the Sundance Kid’s girlfriend), fled to New York City and from there they departed to Buenos Aires, Argentina, aboard the British steamer â€Å"Herminius†. There they settled together on a 15,000-acre that they purchased on the east bank of the Rio Blanco (west-central Argentina). On February 14, 1905, Butch Cassidy and the Sundance Kid robbed a bank in Rio Gallegos (the capital and largest settlement of the Patagonian province of Santa Cruz in Argentina) and escaped with the largest amount of money that they will ever manage to escape with. After that massive bank robbery, they sold their ranch because lawmen were beginning to suspect them. They fled north aboard the steamer â€Å"Condor† across Nahuel Huapi Lake and into Chile. A year later, Etta would leave with the Sundance Kid back to the United States and Cassidy would become a Miner in the Santa Vera Cruz range of the central Bolivian Andes. Later on, the Sundance Kid reunited with Cassidy and they worked together at the Concordia Tin Mine. The cause for Butch Cassidy and the Sundance Kid’s deaths are less known and still remain a mystery. The most accepted theory for their deaths todays is that they died at a shootout at Bolivia. Another theory about the cause for their death is only about Butch Cassidy, which says that he was shot died at Chiloe, where he operated a successful ranch for five years. Never the less, those theories did not stop people from believing that there is a chance that the two men who were killed by the authorities in Bolivia were not Butch Cassidy and the Sundance kid. Some say that the police made a mistake, and that the real Butch Cassidy and the Sundance kid returned to the US and lived there for the rest of their lives. Some say that Butch Cassidy died peacefully Paraguay, Chiloe, or even at Spokane, Washington in 1935. Among those claimers this is even Cassidy’s sister, who claimed that Cassidy came for a visit in the fall of 1925. â€Å"Take your pick. There are a lot of Butch Cassidy tales in this part of Argentina because he spent so much time here. Many descendants of those who knew Cassidy live in Bariloche or in the nearby countryside, and the local museum exhibits photos and documents relating to the North American Bandits. †